Photography Director, Curator + Creative Consultant
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Olympism Made Visible

Olympism Made Visible, Vanessa Winship, Lorenzo Vitturi, Alex Majoli, Max Pinckers, Nico Krijno, Amy Pereira

OLYMPISM MADE VISIBLE

About the Project:

Olympism Made Visible is an international photography project newly initiated by the Olympic Foundation for Culture & Heritage to look at the organization’s values and their impact when sport is placed at the service of humankind through community-based initiatives around the world.  How does the practice of sport make a difference in people’s lives, from young girls and women in the favelas of Rio de Janeiro, to refugees at a camp in Rwanda, to children living in extreme poverty in Cambodia, to other ordinary citizens across the globe?  OMV explores these questions through the creative vision of acclaimed artists working at the intersection of fine art and social documentary.  Five continents, five stories, five unique artistic visions of the Olympic ideals of justice, equity, service, and peace.  This is an ongoing commissioned project that began in the summer of 2018 with an inaugural exhibition in Buenos Aires, Argentina in October and will continue to evolve with further commissions and international exhibitions planned for the coming years.

My Role:

The OFCH commissioned me to bring their idea to life.  As the Artistic Director, I was intimately involved with every step of the creative, production and curatorial process.  In the pre-production phase, I launched the project, defined the creative direction, selected the artists for the five focus areas and worked with the local organizations to further understand their missions.  During the production, I travelled with the photographers (almost 60,000 miles and five continents over the course of the summer of 2018 working with Vanessa Winship in Liverpool, Alex Majoli in Rio de Janeiro, Lorenzo Vitturi in Phnom Penh, Nico Krijno at three different refugee camps in Rwanda and because of scheduling conflicts, Max Pinckers and I worked together from afar in Palau).  I worked closely with each of the artists collaborating as we went on the creative direction, narrative structure and the conceptualization of their stories.  The photographers’ challenge was to interpret the client’s mission from their distinctive creative perspective.  We wanted neither a traditional sport nor classical photojournalism approach to this work but rather a creative interpretation with a very real narrative.  One of my challenges was to synthesize their distinct visual voices into one cohesive body of work that would live in symmetry with each other and tell a larger story of global development and social service.  Once we were in the post-production phase I worked with the photographers on edits and set about curating the exhibition and coordinating the huge logistical efforts of the many people involved from all corners of the globe (the OFCH in Switzerland, the photographers and their studios in England, Italy, South Africa and Belgium, the framers, art handlers and local production team in Argentina).  We installed the exhibition in Buenos Aires in early October, just four months from the launch of the project.

 

Involvement

Artistic Director & Curator

Client

The Olympic Foundation for Culture & Heritage, International Olympic Committee

Date

2018-ongoing

Credits

Photographs by Vanessa Winship, Lorenzo Vitturi, Alex Majoli, Max Pinckers & Nico Krijno

Exhibition identity & signage design by Order design, NYC

Custom frames made by Marcos Lumen, Buenos Aires

I

EUROPE (LIVERPOOL, UK)   Global Active City: Healthy Living for All   Photography by Vanessa Winship

EUROPE (LIVERPOOL, UK)

Global Active City: Healthy Living for All
Photography by Vanessa Winship

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II

ASIA (PHNOM PENH, CAMBODIA)   Skateistan: Empowering Youth Through Skateboarding and Education   Photography by Lorenzo Vitturi

ASIA (PHNOM PENH, CAMBODIA)

Skateistan: Empowering Youth Through Skateboarding and Education
Photography by Lorenzo Vitturi

 
 
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III

AMERICAS (RIO DE JANEIRO, BRAZIL)   Fight for Peace & One Win Leads to Another: Coping With Crime and Violence, Resolving Conflict Peacefully and Promoting Gender Equality Through Sport   Photography by Alex Majoli

AMERICAS (RIO DE JANEIRO, BRAZIL)

Fight for Peace & One Win Leads to Another: Coping With Crime and Violence, Resolving Conflict Peacefully and Promoting Gender Equality Through Sport
Photography by Alex Majoli

 
 
 
 
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IV

OCEANIA (NGERULMUD, PALAU)   The Palau Swimming Association: Increasing Participation in Water-Based Physical Activity in the South Pacific  Photography by Max Pinckers

OCEANIA (NGERULMUD, PALAU)

The Palau Swimming Association: Increasing Participation in Water-Based Physical Activity in the South Pacific
Photography by Max Pinckers

 
 
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V

AFRICA (MAHAMA, KIGEME & MUGOMBWA REFUGEE CAMPS, RWANDA)   Protecting Young Refugees Through Sport   Photography by Nico Krijno

AFRICA (MAHAMA, KIGEME & MUGOMBWA REFUGEE CAMPS, RWANDA)

Protecting Young Refugees Through Sport
Photography by Nico Krijno

 
 
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